Social Media Post Ideas for Authors
Obviously you want to post content on social media that creates interest in your book and builds your audience. But how do you know what to post?
First, you want to be sure you’re posting daily on your social media networks – SEE LINK TO How often should you post on Social Media
Secondly, be sure you’re not posting things that don’t fit with your image or brand. If you have a Twitter account for your Kangaroos in Australia children’s book – you don’t want to be posting content about the latest fashion styles, make-up tips, or politics.
Maintain your genre and niche so that you attract the right audience. Always remember with children’s books, the parents of your genre is your target audience. And you want to post child related content that will interest the parents. Don’t promote content to other authors when you want to sell your book.
READ – What type of content to post on your blog? LINK for ideas on marketing to the correct audience.
When posting anything on social media your goals are to build your audience and sell your books. Simple enough. But, how do you get there?
In all social media you have to post a balanced variety of content to keep your audience engaged and, at the same time, to grow your audience. If you’re posting 20 links a day to your book sales page, you’re not going to do either.
Your audience is people, just like you. Start with this: What do you like seeing on social media?
Images with Text
Everyone loves to see awesome images show up in their feeds, and if it says something that catches their attention and makes them want to share, even better.
With your images, use text that’s relevant to your book/genre/niche.
Within that, there are four basic elements that you should try to balance with your images.
Quotes – everyone loves a good quote
Humor – everyone loves to laugh
Teach – everyone loves to learn something new
Encourage – everyone loves encouragement
An easy to use, and completely free tool, can be found at: https://pablo.buffer.com With Pablo, you can even add your own logo and a link to your website on the image.
