At its most fundamental level, a synopsis answers the question: What is this book about? A synopsis should cover (in abbreviated form) all the major points of your book in sequential order from beginning to end. In a work of fiction, you’ll want to cover all the main characters and plot points, including the end….
IN THE BEGINNING WAS THE BLURB WRITING A BLURB IS NOT EASY: Anyone who thinks writing a blurb is easy, has probably never written a good blurb. The blurb I speak of here is the kind that’s found on the back of a novel – a short paragraph briefly encapsulating a book’s essence, it’s heart…
For the purposes of this blog, a blurb is the brief description of a book’s contents found on the book’s back cover, written with the intent of tantalizing the reader and selling the book. THE IMPORTANCE OF A GOOD BLURB: Just as a prospective editor or agent reads the first page of your novel and…
How often should you post on Social Media There are a lot of different opinions regarding how often to post on social media, but one of the things I’ve found is that there are a lot more factors to keep in mind than just a number. Here are some tips to keep in mind: The…
Obviously you want to post content on social media that creates interest in your book and builds your audience. But how do you know what to post? First, you want to be sure you’re posting daily on your social media networks – see: How often should you post on Social Media Secondly, be sure you’re…
What type of content should you post on your author blog? If you’re an author of children’s books – you don’t want to be posting things on your blog such as how to publish your book, where the best places to market your book are, or where to get a good illustrator. These things may…
Getting traffic to your website isn’t luck, a magic formula, or any other such myth. Every aspect of your business, product, and yes, getting traffic to your website requires applying the necessary skills, and yes, work. You have to take the steps to get your links where people will see them, and then have them…
Many authors don’t think they need a website because they rely on social media, book venues such as Amazon, or their publishers. Relying on outside websites doesn’t help you build your audience, even though it may be bringing you some sales. In order to build your own personal audience you need to have your own…
First of all, you may be asking, what is SEO and what does it matter to me? I’m just putting my website up so that people can go there and see my stuff – right? Yes, it matters a lot, just as much as grammar and punctuation matters to writing. Read: Tips on Getting Traffic…
Social media can seem a daunting task for many authors, but it can be a lot easier if you go about it the right way. Just like everything else, it does take some work and practice to get it going, but the rewards can be extremely lucrative. You’re main goal is to build and engage…
Mainly this post is regarding Twitter, but much of it applies across all social media platforms. You may not realize how important your social media profile is to your audience’s expectations, but it gives them a first glance at who you are and in seconds they make a decision about you – just by a…
As an author in the 21st century, you certainly have to be more vigilant with your own book marketing than ever before, in which case, many authors find themselves having to learn marketing as well. Many authors think this is only relevant to the self-publishing industry, but it’s becoming more prevalent in the traditional publishing…
